Fruit Of The Loom Expands
07/23/10 MRC
The Bowling Green Fruit of the Loom operation expansion of its world headquarters facility is near completion. The expansion includes the relocation of all sales, marketing and management support operations for its subsidiaries of Russell Brands LLC and Vanity Fair Brands LP from Atlanta and Alpharetta, Georgia and Alexander City, Alabama.
The Bowling Green expansion is expected to be finalized in early 2011, and, when complete, will have created an additional 600 jobs and a $47 million investment in the Commonwealth.
Fruit of the Loom Inc., a leading international, vertically integrated basic apparel company, operates as an independent, wholly owned subsidiary of Berkshire Hathaway Inc. The company is one of the world’s largest manufacturers and marketers of men’s and boys’ underwear, women’s and girls’ underwear, casual sportswear and printable T-shirts and fleece for the activewear industry. Fruit of the Loom apparel is found throughout the United States, Canada, Mexico, Central America, South America, Europe and Asia.
Within the apparel category, Fruit of the Loom Inc. also owns Russell Brands LLC, a leading branded athletic and sporting goods company marketing athletic apparel, uniforms, footwear and equipment for a wide variety of sports, outdoor and fitness activities. Vanity Fair Brands LP is also an integral part of the Fruit of the Loom brand portfolio.
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