British nutrition supplement maker Cend LLC plans to open a production facility in Bullitt County bringing up to 350 jobs and an investment of $17 million.
The company plans to locate in a 210,000 square-foot facility in Shepherdsville, which will include offices and manufacturing space. Construction is underway and Cend executives plan to open the facility in April. As part of online retailer The Hut Group, which is based in Northwich, United Kingdom, Cend specializes in Sports Nutrition supplements and a vast range of high protein foods, snacks, drinks and an expansive clothing range used by sports enthusiasts, endurance athletes and bodybuilders.
Cend joins nearly 450 internationally owned companies with locations in Kentucky, a contingent employing almost 90,000 people across multiple industries. This year, international companies announced nearly 90 new or expansion projects in Kentucky, representing a $1.57 billion projected investment.
Cend’s presence also adds to the state’s fast-growing food and beverage industry, which has seen more than 40 new or expanding location announcements this year and a total projected investment of nearly $260 million. The industry employs more than 45,000 people in the Commonwealth.
Cend, founded in 2004, produces the Myprotein brand that sells both in the U.K. and internationally. Myprotein is now Europe’s largest sports nutrition brand with sales of $250 million in 2015.
To encourage Cend’s investment and job growth in Bullitt County, the Kentucky Economic Development Finance Authority preliminarily approved the company for tax incentives up to $2.6 million through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the agreement term through corporate income tax credits and wage assessments by meeting job and investment targets.
In addition, Cend is eligible to receive resources from the Kentucky Skills Network. Through the Kentucky Skills Network, companies are eligible to receive no-cost recruitment and job placement services, reduced-cost customized training and job training incentives. The Kentucky Skills Network trained more than 84,000 employees from more than 5,600 Kentucky companies in 2014.
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