Attorney General Russell Coleman teamed up with coaches from the University of Kentucky, the University of Louisville and Western Kentucky University to launch the first-of-its-kind, youth-centered drug prevention program.
The “Better Without It” campaign will use NIL agreements and other partnerships, student-athletes, influencers, and other stakeholders across Kentucky to promote a positive message about a drug-free lifestyle.
According to the release, the statewide education campaign will encourage young people to be independent, make their own decisions, and stay informed about the dangers of drug use, while also highlighting the positive effects of a drug-free lifestyle.
Attorney General Russell Coleman said to reach the state’s young people with an effective message, they need the right messengers.
Last September, the Kentucky Opioid Abatement Advisory Commission unanimously approved the Attorney General’s two-year, $3.6 million proposal to establish the research-backed youth education campaign.
In addition to the “Better Without It” campaign, the prevention program will also promote existing school-based programs and amplify the work of the Commission to support youth-focused prevention efforts.
Source: WBKO
You must be logged in to post a comment.